Understand Your Brand

Do you know where your clothes came from?

Do you know who made them?

Do you know how long it took?

Do you know how much labor was involved?

I personally am not one to think of all these questions when I buy clothes…but I should-and so should you! It matters because there are lives with stories behind the materials we clothe our bodies in. The worst part is, these stories are not being heard.

As consumers, we have the loudest voices and it is time that we speak up. This is not a post intended to make you feel guilty, but to increase your knowledge of where your money goes. I am writing to support an awesome friend of mine, Brandon Study, who is launching his new clothing apparel line, Understand Your Brand, July 15th!

This date is sneaking up quickly and in order for this mission to be successful we need your help to spread the word! Understand Your Brand (UYB) has three different colors of the Wear It On Your Sleeve t-shirts as shown below and you can order yours by visiting this link UYB Kickstarter !

Okay, so these shirts look awesome, right?! I know! However, you must not forget their purpose! UYB strives to produce high quality products that do not place the focus on the products themselves, but the people behind every stitch. This Kickstarter t-shirt in particular was designed with the ‘where it on your sleeve‘ motto in mind. While the t-shirt is comfortable and unique, it represents something much deeper than that; the motto symbolizes vulnerability and true expression of one’s emotions. Wear it for any occasion and show your support for 100% recycled, authentic fabric!

“Understand Your Brand believes that fashion does not need come at the expense of destroying the earth or reducing the quality of life for others…

[but instead]

…provides quality apparel made from recycled fabrics and by people who’s well being is above profit.”

Brandon has frequently traveled to El Salvador to work for, and serve with, non-profit organizations. He learned much about the people in these communities and knew he wanted to do more to help them beyond those mission trips. Out of his broken heart came Understand Your Brand.

UYB not only strives to raise awareness for social change and environmental protection, but also to improve those conditions. The geographical distance between us can no longer be our excuse. As consumers, we have an influential voice that can make a lasting impact, but we must first be knowledgable- that is why I am writing to invite you to join the UYB movement THIS WEEK!

If you are like me, I want my heart to be broken for that which breaks God’s heart; and I believe that what seems like a small shift in our materialistic-tendencies, will actually go a long way. The people in Cambodia (whereUYB shirts are made) are not given the proper nourishment, shelter, education, etc. for all work they do. Are these not our own family members? In the words of founder, Brandon, himself:

“We need to understand that our clothing is not just about colors and style, but each article of clothing has a journey and a story that we inherently represent, support and invest in.”

Let me be the first one to admit that I was completely unaware of the history behind the clothes I bought, and now, by becoming an active member of theUnderstand Your Brand team, I am running full speed towards a mission of loving God and loving others in an entirely new way!

Let us learn [together] to love a bit deeper by taking our selfish desires for the latest, trendiest, and cheap fashion, and transplanting it to the quality of well being for those lives across the world. Go ahead, I dare you…wear it on your sleeve…so that the world may know Him by your love (John 13:35).

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Brandon could do a far better job of explaining his passion and mission for UYBthan I could, so for more information, please visit www.brandonstudy.com!